As a company to increase the visibility on the Internet
Straight lines in this day and age are more difficult than ever when you found a company and thus a website. Felt 95% of companies have a website. To be seen among all the others, you really have to stand out and offer something out of the ordinary. Or you can use the search engine optimization and optimizes your website optimally, so that it is automatically rated better by Google and climbs up in the Google search results.
Hire an external agency
Anyone who wants to operate online marketing for their own company, not only has a lot of experience, but also has to bring along a lot of time. Search engine optimization is an ongoing process that must be carried out continuously, as both the human and the search engine are consistently changing and evolving.
It is often advisable to hire an external agency in this area, unless you have your own marketing department in the house. Especially the field of online marketing has the advantage that it is relatively irrelevant whether the SEO agency is in Dusseldorf , or Munich and you live in Berlin.
An external agency takes care of everything that has to do with the online presence. Web design, social media, content and of course the optimization for the search engine or the user. One point that many customers do not think is that search engine optimization takes time. No one can expect to be in 1st place after 1-2 months. This can usually take up to 6 months. Until then, usually only slight increases are recorded.
Does SEO affect online commerce?
Many people who are not necessarily familiar with SEO and only occasionally hear about it, of course, can think that they have bought the positioning, or only in the first place because someone has taken many measures. On the whole, this may be true, but if it gets a website ranked # 1 in Google search results by SEO, it has to make it to stay there. Google realizes relatively quickly whether a website is really good and brings added value to the user. If users visit a website and quickly leave, Google notes this and downgrades a website.
The quality factor of a website really plays an enormous role and to be positioned high and stay there, it has to be high.