Internet Tracking | Information for Consumers

Have you ever wondered why some of the ads you see when browsing the Internet are aimed at your tastes and interests? Or how do websites do to remember their preferences from one visit to the other or between different devices? The answer may be in the “cookies” – or in other methods of tracking ( tracking ) on the internet such as the device footprint system and cross tracking between devices.

Below are the answers to some of the most frequently asked questions about tracking or tracking on the internet – how it works and how you can control it.

  • What are cookies and how do they work?
  • Other tracking methods on the internet and how they work
  • How to control the tracking on the internet


Adobe storage settings panel

Adobe storage settings panel

There you can see and delete Flash cookies and control whether or not it allows them to be installed on your computer.


As with common cookies, when you delete Flash cookies, you will only delete those that are installed on your computer at that time. The next time you visit a website or view an ad, you can reinstall Flash cookies on your computer, unless you block the installation of Flash cookies entirely.


How can I control the tracking of mobile applications or between mobile applications?

How can I control the tracking of mobile applications or between mobile applications?

You can reset the identifiers of your device in the settings or settings of your device. IOS users can reset them via Settings à Privacy à Advertising à Reset Advertising Identifier. For Android users, the steps are Google Settings à Ads à Reset Advertising ID. These controls work quite similar to the removal of cookies from a browser – it will be more difficult to associate the device with the previous activity, but the tracking can start again when a new advertising identifier is used.

You can also limit the use of identifiers to avoid sending specific advertisements to your devices. If you enable this setting, applications can not use the advertising identifier to send specific advertisements to consumers. In the iOS system, controls are available through Settings à Privacy à Advertising à Limit Tracking for Ads. On the Android system, Google Settings à Adsà Disable interest-based ads. Although this tool will limit the use of data tracking to send specific advertisements, companies will still be able to monitor your use of the application for other purposes, such as research, measurements, or fraud prevention.

Mobile device browsers work quite similarly to traditional web browsers, and tracking technologies and user controls are almost the same as those of the common web browsers described above.

Mobile apps can also collect geo location data to share with advertising companies. The latest version of iOS and Android allows you to limit which particular applications are enabled to access your location information.


What is private browsing?

There are several browsers that offer private browsing configurations whose objective is to allow you to hide your activities on the network from other users who use the same computer. When activating the function of private navigation, your browser will not retain the cookies, nor your browsing history, search records or the files that you have downloaded. But the privacy modes are not uniform; therefore, it is convenient to check your browser to see what type of data it stores.

But keep in mind that the cookies used during the private browsing session can still transmit information to third parties about your browsing behavior. So private browsing may not be as effective to prevent third parties from using techniques such as the fingerprint system to track their activity on the network.


What are “opt-out” cookies?

Some websites and advertising networks allow you to install cookies to tell them not to use information about the sites you visit to send them specific advertisements for their interests. For example, the Network Advertising Initiative (NAI) and Digital Advertising Alliance (DAA) organizations offer tools to exclude themselves from sending specific advertisements – often through the installation of opt-out cookies. If you delete all cookies, you will also delete cookies that indicate your preference of not receiving specific ads.

Cookies are used for many purposes – for example, to limit the number of times a particular advertisement appears. So even if you complete the procedure to be excluded from the delivery of specific advertisements, it is possible for a company to continue using cookies for other purposes.


What is “Do Not Track”?

What is "Do Not Track"?

Do Not Track is a feature available in almost all internet browsers that allows you to express your preference that you do not track while browsing the network. By activating the Do Not Track function through your Internet browser, every website you visit receives a signal that you do not want your online activities tracked. The companies know what their preference is. Companies that have committed to respect your preference are legally required to comply with it. However, to date, most online tracking companies have not committed to comply with the “Do not Track” preferences of users.


Can I block tracking on the internet?

Can I block tracking on the internet?

Consumers can learn about some extensions of browsers that serve to block trackers and block the flow of information from a computer to tracking companies and also allow blocking ads. These extensions or plugins prevent companies from using cookies or fingerprints to track their behavior on the Internet.

To find crawler blocking extensions or programs, enter “tracker blocker” in your search engine. Then compare your features to choose the crawler blocker that best suits your needs. For example, some block tracking by default, and in others it is necessary for the user to make adjustments to determine when to block tracking.

Remember that websites that depend on external tracking companies for measurements or advertising revenue may prevent you from using the site if you have a blocking software installed. However, you can still open those sites in a separate browser that does not have the lock enabled or you can disable the blocking on these sites.

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