Blog – the word sounds much like a ‘magic password for entry to a secret club’. In ordinary parlance ‘blog’ is a simplified form of ‘web log’ which in reality means an online web or internet diary https://theteentalk.com/. It may be used for personal reasons or as a means of reaching and interacting with like minded people.
A blog is like your personal internet space allowing you to share information with family, friends or other internet users. Since the initial stages blogging has evolved as a networking tool and as the visibility is extremely high blog posts are an extremely attractive proposition to exchange information, write comments and reviews and just about anything that involves networking of people.
Now since everyone understands what a blog is and the extent of its reach, blog advertising is a new form of marketing and promotional tool via the internet. Blog advertising is simply the least expensive way of online marketing. The advertiser does not have to fork out large amounts of money to create physical ads that may not reach a wide audience. Neither do they have to spend huge sums of money on recruiting people to design ads that take up a lot of space and will eventually be confined to a minor audience. By creating advertising banners and publicity material that are in the virtual world, people and organizations save themselves a lot of effort.